Friday, August 3, 2012
Nigel Mansell anyone?
It’s great that so much is being done to improve the safety and driving skills of Britain’s young drivers.
But here at Hoot we can’t help but wonder if some campaigns might slightly be in danger of steering away from the direction of their target audience.Nigel Mansell.
We said, Nigel Mansell.
Nigel Mansell? Anyone? Does the name mean anything to any of you?
Chances are that if you’re of my uncle’s age (38, if you’re asking) or a big fan of motorsport then the name means a great deal to you, but if you’re a young driver without a historical interest in Formula One racing, it just might draw a blank.
This is why some might find it surprising that Nigel Mansell has been chosen as the man to front a campaign to give more young drivers advanced skills before they take to the roads.
Nigel Mansell is a former F1 champion and a member of the FIA's Commission for Global Road Safety. He comments, "I love cars and racing. But I know the place for speed is on a race track, not on the road.”
All this is good stuff and there is no doubt that someone of Mansell’s calibre and experience has an essential role to play – don’t get us wrong, we’re glad he’s onboard the campaign. It’s just that he might not be the face to really make this campaign work. His is a voice more likely to speak to the parents of learner drivers than the learners themselves – not that that’s a bad thing, we need parents onboard to.
So with this in mind we have a question for you. Who do you think would be the best face for a young driver safety campaign? And maybe we can really reach the right people by using the right person.
Image © Danny Nicholson via Flickr, under Creative Commons Licence
Labels: Nigel Mansell, young drivers
#
posted by Fuse @ 1:13 AM 
Post a Comment