Wednesday, July 4, 2012
Tyre labelling
This week tyre firms began labelling their stock.
Thirty-five million tyres are sold in the UK annually, and now this new labelling system should help drivers make the right decisions safety-wise and price-wise when it comes to purchasing new ones.
From now on, tyres will show potential buyers their fuel efficiency, safety and external noise level ratings in an easy-to-read diagram similar to white-good efficiency rating stickers. The chief executive of the Society of Motor Manufacturers and Traders (SMMT) states, “There are more than 150 million tyres currently on UK roads, so any information to help motorists understand crucial safety and performance characteristics is valuable, particularly given the safety improvements and fuel efficiency savings that can be gained from choosing the right tyre.
"Before this tyre label, customers only had price and brand to distinguish between more than 300 different types of tyres; now motorists have a set of comparable factors to make buying decisions easier."
Putting more knowledge into motorists’ hands might be a step forwards towards safer roads, and lower carbon footprint.
It might also mean that some well-known companies which were perhaps riding off their brand name, will have to go back to the drawing board with their tyres and try harder to make them quieter, safer, and more efficient.
Sometimes ignorance is bliss, but in this case knowledge is power.
Photo © Dominic’s pics via Flickr, under Creative Commons Licence
Labels: fuel efficiency, labelling, motorist, noise level, safety, SMMT, Society of Motor Manufacturers and Traders, tyre
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posted by Fuse @ 4:09 AM 
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