Friday, October 29, 2010

 

Young drivers are going grey


I’d understand if next time you take to the road you suddenly wonder where you’ve left your hat. But before you gents hurry for your homburgs or you ladies start flapping for your wired hats, don’t worry, you’ve not been transported back to the age of film noir, however monochrome the outside world might appear.

No, what’s happening, it would seem, is that car owners, chromatically speaking at least, are getting increasingly conservative. Gone are the weird and wild days of electric blue, hot frog green, princess pink, or, heaven forbid chameleon. Instead, these former eccentricities are being replaced by a rediscovered love for sober classicism.

By way of illustration, just ten years ago, 15 percent of all new cars were green; these days, fewer than 1 percent buy the colour. I can almost hear Kermit the Frog saying knowingly, “I told you, it ain’t easy...”

Instead, we’ve got a situation where an astonishing 76 percent of new cars are black, white or grey. In a matter of only a couple of years we’ve gone from Brave New World to Bland New World, from Technicolor back to black and white.

But before we all go prematurely and uniformly grey it is worth remembering that the colour of our cars can have an impact on the cost of our young driver car insurance. Who knows, maybe it pays to be green...

Image © disoculated via Flickr, under Creative Commons Licence

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