Monday, October 19, 2009
If music be the food of fun - climb on
Are you guilty of taking the escalator, instead of walking up the stairs?
Would you use stairs more if they were fun?
Well, a group of advertising guys 'n' gals in Sweden got together with some techie bods from Volkswagen and decided to create a campaign to try to make people do environmentally friendly things by making them fun.
Apparently, the experiments are a bit few and far between at the moment, but The Fun Theory kicked off at an underground station in Odenplan, Stockholm, where a staircase was turned into a piano keyboard in a bid to see if more people would self-power themselves up the steps if it sparked their imagination to do so.
Apparently, 66% more people than usual chose the stairs.
There is also word of a bin that plays crazy sound effects when you place something inside, but I foresee small children just putting anything in so that they can hear the noise - bye, bye, Mummy's purse. So long, daddy's Beamer keys.
Post a Comment